How do you measure the success of a blog or blogger?

Is it a blogger successful when she is invited to become a brand ambassador? Is the blog successful when it brings in enough income to pay the mortgage and maybe a few utilities? Is a blogger successful because his personal story has touched the lives of others?

Everyone has a different definition of what makes a blog successful. It could be based on brand relations, monetary income, social impact, or it could be one of many other reasons.

What makes your blog successful is up to you. Only you alone can choose the direction your blog will go and what you want to focus on and achieve.

For me, blogging is about connecting with others. I started out blogging because I had two children under the age of two and I was going a little crazy. I started posting stories of our family life about once a week and pretty soon I got one reader and then another. Pretty soon I wasn’t feeling as alone.

More than a year later, I continue to focus on forging relationships with others and now I’ve added another goal for my blog: make me some money!  I’ve invested so much time in my blog that I figure it needs to get to work and start bringing home some bacon.

So I will now consider my blog a success if I can continue to stay connected to my readers and those in the blogging community while properly monetizing my blog in a way that will start paying the bills and bring in extra income for the holidays.

What about you? How do you measure the success of your blog?

This post was inspired by the book Following Polly by Karen Bergreen. It’s a mystery novel about Alice Teakle whose recent unemployment leaves her fascinated with the life of golden girl Polly Dawson. When Polly is murdered , Alice becomes the prime suspect. The theme of idolization in the book gave me the idea for this post. Thank you to the From Left to Write Book Club for providing the book for review.