I was excited to learn recently that JetBlue’s Soar With Reading program is installing book vending machines in Detroit to give kids free books. How amazing is that?!
The locations selected for the vending machines were determined to be book deserts in Detroit, areas where children and their families have little to no access to purchase age-appropriate children’s books.
In fact, the Hamtramck area of Detroit was found to only have one book for every 42 children.
The book vending machines will allow children and their parents to take home as many books as they like throughout the summer. Titles will be refreshed every two weeks.
Just this past week, the program launched and the vending machines were unveiled. Detroit outfielder, Justin Upton and actress, Victoria Justice, were both there to celebrate, to read to children, and to help kids use the machines.
Bryan Mitchell/AP Images for JetBlue
Since its Soar With Reading program’s inception, JetBlue and their partners have donated over $1,750,000 worth of books to kids in need. This year’s donation of 100,000 books is in partnership with Random House Children’s Books.
You can learn more about the Soar With Reading program here and vote for which city JetBlue should donate books to next year.
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